This is the transcript of my Toastmasters P3 speech. So you may find the article more 'speaking' than written. But I left it that way to preserve the delivery for which it is intended. I am sure you will also find enjoyment in reading this.
Mass - The Boss
Good Evening! I would like to start by asking you a
question. How many of you here want to be an entrepreneur? How many are
entrepreneurs? How many have left back your ideas just because you thought that
the idea may not work well or you thought you won’t find an investor? Fine, Let’s
leave this aside for a while.
I would like to tell you a story. Scott Wilson, a Chicago
based industrial designer designed a watch that could convert an iPod Nano into
a multi-touch watch. Although the design was impressive, he was not able to find
a manufacturer for the watch. After trying with many investors he turned
towards the people of the world. His objective was to raise $15,000 pay for manufacturing
expenses. But the project received such a good response that people end up over
investing in it. Any guesses how much investment was made? Codenamed Lunatik
the project attracted some 13,500 investors investing about 1 Million dollars. The
watch is now sold by all major U.S. retailers including Apple’s very own
iStore. Just months back the watch was struggling to find an investor but now it
is a massive hit among ipod users.
So who are these PEOPLE, the Angels who came to Scott’s
rescue? They are none other than people like us, the common men, the mass, the
crowd. The process is called Crowd funding or crowd sourcing. It enables people
like us to become investors. If you want to be an investor in crowd funding, you
can be one with as little as Rs.50 or… no Rs.60, can’t trust Rupee these days.
It is falling like anything. The only time Rupee goes up these days is during a
toss J.
So to be safe let’s say you can be an investor with as little as $1.
So how this crowdfunding works? I will tell you how
tradition investment process works and then how crowdfunding works. In the
traditional process, once I conceive an idea I will go to the market and
conduct a feasibility study to establish the commercial viability of the
project. If found viable I will create a business proposal after which I will
go to an Angel Investor who will provide seed fund to start the initial
operations of the venture. If the venture remains profitable after 2-3 years
another guy called Venture Capitalist comes in and puts in more money to expand
venture. The catch here is, getting to an Angel Investor or a Venture
Capitalist is very difficult. It is more difficult than getting MMS open his
mouth and speak louder.
In Crowd funding the process is pretty simple. After due
diligence, I will present the proposal on the crowdfunding platforms. Note
here that all the crowdfunding platforms are online and hence proposals are
required to be in Video format to be more interactive and lively. People who
visit these platforms, if the find my idea interesting, they will invest in my
project. An added advantage of Crowdfunding is that the immediate feedback it
gives about your idea. Here decisions are taken by 1000s of investors unlike
traditional process in which decisions are taken by 1 or 2 persons. It is
always better if some 1000 people say your idea is better than a few
individuals saying so.
Lunatik is not the only success story that came out of crowd
funding. Many projects had raised funding to kick start their operations. One
more interesting fact of crowdfunding is the innovative ideas it encourages. For
example consider this crowd funded project in which a team of students and
lecturers working on a 6 foot giant spider robot in which a person can actually
ride on. Amazing isn't it?
Crowdfunding doesn't only support commercial and fun projects.
In fact projects like philanthropy, disaster relief, community projects are also
funded through this platform. A platform called indiegogo.com gathered around
200K$ for Sandy cyclone relief fund –that rocked eastern part of United states
last year.
So all you entrepreneurs sitting here, I would like to ask
you to reconsider your ideas. Roll up your sleeves and get them back from the
racks. Propose it on to the crowd and be assured we, the people, the mass is
always there to support you. Life is lived only once. Let’s pursue our dreams
and make the most out of it.
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